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Matrix Drops Its Most Potent Lightener

BlondeMax 9+ is the professional hair care brand’s first oil-powered lightening system engineered to achieve up to nine levels of lift while maximizing brightness and neutralization.

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By: Lianna Albrizio

Associate Editor

Matrix, a leader in professional hair color and haircare innovation, has dropped what it’s calling its most powerful lightener to date. BlondeMax 9+ Brightening Lightener is dubbed a breakthrough in lightening technology designed to deliver the brand’s cleanest, brightest, and most even blonde results yet. “At Matrix, we are constantly pushing the boundaries of what’s possible for stylists,” said Carrington Cole, US general manager, Matrix. “BlondeMax 9+ repre...

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